Apple —
Share your gifts, localisation

Art direction for the localisation of Apple’s holiday campaign ‘Share your gifts’. For these titles we worked with calligrapher Rachel Joy Price to create a set of hand drawn end-lines for EMEA, TR and UAE markets.

‘Share your gifts’ stands out for the creativity and detail that went into the localisation process, the sentiment of the spot is to celebrate your skillset, so as part of our work with Rachel we created a series of workshops and lectures at the Apple store, Covent Garden.